Digital Marketing Executive

Job title:

Digital Marketing Executive

Company

Abrivia Recruitment

Job description

Digital Marketing Executive
Attractive Salary & Benefits
Meath/ HybridOur client, a leading Irish Furniture Manufacturer, is seeking a talented and proactive Digital Marketing Executive to join their expanding Sales & Marketing team.We are seeking a dynamic and detail-oriented Digital Marketing Executive to join our team. The ideal candidate will support the marketing department in implementing strategies, coordinating campaigns, and ensuring smooth day-to-day operations.
This role is perfect for someone with a passion for marketing, creativity, and a drive to grow in a fast-paced environment.Your role will consist of 4 key aspects;(1) Branding

• Develop strategies for brand growth and positioning.
• Analyse competitor brands, consumer trends, and shopping behaviours.
• Oversee content creation for press releases, artwork, and digital media.
• Track brand performance using KPIs.
• Organise product launches and promotional events.
• Support retail packaging design and in-store marketing displays.
• Manage marketing campaigns with advertising agencies.
• Build and maintain brand partnerships and affiliations.
• Collaborate with vendors to enhance product design and implementation.

(2) Social & Digital

• Create and implement content aligned with brand goals.
• Manage social media platforms, blogs, and storyboards.
• Monitor analytics to track engagement and trends.
• Develop original, engaging marketing content.
• Design email campaigns to engage leads and drive conversions.
• Improve lifecycle marketing strategies and the customer journey.
• Report on KPIs to guide strategic decisions.
• Develop and execute comprehensive digital marketing strategies.

(3) Content Strategy & Creation

• Lead content strategy for digital channels, aligning with brand goals.
• Collaborate with creators to deliver high-quality, engaging content.

(4) Website Operations & CRO

• Optimise website structure and content for SEO.
• Update websites via CMS, including new landing pages.
• Use data to improve customer journeys and site updates.
• Continuously optimise conversion rates and user experience.

Your experience & skills:

• 3-5 years proven Digital Marketing experience, with emphasis on brand marketing & digital campaign experience
• Strong analytical skills and data-driven thinking
• Curious by nature and driven to find insights within data
• Resourceful & able to navigate in an ever-changing landscape of digital data
• Excellent written and verbal communication skills
• Outstanding social skills liaising with internal and external stakeholders
• Educated to degree in a Marketing related discipline

What’s in it for You:

• Attractive base salary
• Annual bonus
• Health insurance allowance
• Free Employee Assistance Programme

If this position interests you, please forward your CV to Marty Caskey at Abrivia. All applications will remain strictly confidential.Job Information

Expected salary

Location

Co Meath

Job date

Fri, 22 Nov 2024 05:54:48 GMT

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