Job title:
CRM Project Manager
Company
Job description
your missionS
- Identify and implement innovative opportunities to cultivate long-term client engagement and loyalty.
- Collaborate with 360° Brand Activation, CX, and Product teams to design journeys across diverse audiences and channels.
- Define audience segmentation and prioritization strategies to optimize campaign effectiveness.
- Orchestrate personalized one-to-one and one-to-many interactions across online and offline channels, including clienteling ceremonies.
- Leverage all relevant marketing content, tools and triggers to enhance client engagement.
- Partner with Regions to validate the feasibility of campaign and journey plans, incorporating their specific requirements.
- Champion the consistent application of our strategic frameworks across Marketing teams and Regions.
- Collaborate with our external agency to ensure the testing and execution of all journeys within our omnichannel campaign management system.
- Coordinate tasks and communication between the agency, markets and HQ to drive efficient execution from initial requirements to final delivery.
- Manage expectations across HQ and markets throughout the delivery process, proactively addressing risks and escalating issues as needed.
- Proactively manage in-flight requests while maintaining focus on the planned forecast.
- Analyze long-term engagement, conversion, and repurchase patterns.
- Monitor and report on the operational performance of journeys, evaluating their impact on sales and client satisfaction.
- Develop and implement a robust test-and-learn strategy.
- Serve as a central point of contact for the Maison’s needs, prioritizing change requests with the Group Product Owners and ensuring a streamlined testing and validation process.
- Provide recommendations on the marketing automation platform to enable effective journey strategies.
- Collaborate closely with Group stakeholders to stay informed about new functionalities and identify opportunities to optimize journeys.
- Stay actively involved in data model updates and evolutions to ensure data integrity and accuracy.
your profile
- 5-8 years of proven experience in CRM, client engagement strategies and project management, preferably within the premium or luxury industry.
- Strong understanding of the luxury market, client expectations, and brand values.
- Excellent communication, interpersonal, and presentation skills.
- Analytical and problem-solving skills with a data-driven approach.
- Proficiency in Salesforce or other CRM platforms.
- A bachelor’s degree in marketing, business, or a related field is required.
Expected salary
Location
Genève
Job date
Tue, 01 Jul 2025 22:47:47 GMT
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