Job title:
B2B Marketing & Growth Lead
Company
Hartley People
Job description
Hartley People Recruitment is delighted to partner with our client in the Construction Industry to recruit a B2B Marketing & Growth Lead based in Dublin. This is a unique opportunity for a data-driven, analytical marketer to play a pivotal role in shaping and driving the company’s growth strategy.Key Responsibilities:Marketing Strategy, Analytics & Sales Funnel Management:
- Manage the end-to-end marketing funnel—from contracts and leads to MQLs and SQLs, driving alignment between sales and marketing.
- Analyse sales and marketing data to identify trends, measure campaign performance, and optimise strategies for better conversion.
- Design and implement processes for lead tracking, customer journey touchpoints, and marketing automation using CRM.
- Work closely with the sales team to optimise the funnel, improve conversion rates, and leverage Salesforce for improved customer engagement.
Process Optimisation & CRM Integration:
- Optimise and configure the CRM (Salesforce) to enhance marketing capabilities, improve data visibility, and support cross-functional efficiency.
- Select and implement a marketing specific tool (e.g. Pardot) to integrate with the CRM
- Develop and implement marketing processes that scale with business growth, ensuring data integrity and streamlined workflows.
Data & Performance Reporting:
- Analyse and report on key marketing metrics (e.g., Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Marketing ROI), providing actionable insights.
- Produce and present data-driven reports to leadership, ensuring marketing efforts are aligned with business outcomes.
- Collaborate with finance to monitor marketing spend and ensure accurate tracking of ROI.
Cross-Functional Collaboration & Partner Management:
- Collaborate with sales (account management and new business), commercial, and finance teams to align marketing activities with business goals.
- Manage relationships with external partners (conferences, third-party SEO, and marketing agencies), ensuring successful execution of strategies.
- Facilitate international marketing efforts across Ireland, the UK, and EU markets, supporting market entry and tactical growth strategies.
Digital Marketing & Brand Development:
- Lead and execute digital marketing strategies across SEO, social media, website management, and content creation to enhance online presence.
- Manage external branding and marketing agencies, ensuring alignment with business objectives.
- Support the development of product brochures, case studies, and corporate-level branding initiatives.
Budget Management:
- Oversee the marketing budget, ensuring resources are allocated efficiently and deliver maximum ROI.
- Analyse budget performance and recommend adjustments to optimise spend and outcomes.
Required Experience:
- 3+ years in a B2B marketing role, ideally within a construction, engineering, or technical environment.
- Proven track record in sales funnel management, data analysis, and working closely with sales teams to drive growth.
- Strong expertise in configuring and leveraging marketing and CRM tools and related process. Salesforce and integrated marketing tool specific experience an advantage.
- Analytical mindset—experience analysing complex marketing data, identifying trends, and translating insights into actionable strategies.
- Digital marketing proficiency—experience across SEO, social media, website optimisation, and content strategy.
- International exposure across UK, Ireland, and EU markets.
- Ability to manage third-party agencies and external partnerships effectively.
- Budget management and experience in tracking key metrics (e.g., CAC, LTV, and marketing ROI).
Desirable Experience:
- Experience entering new markets and developing market analysis and go-to-market strategies.
- Corporate branding and supporting NPS surveys and customer case studies.
- Familiarity with creating product brochures and other marketing collateral.
For immediate consideration, please contact sarah.dalton@hartleypeople.com or respond to this job posting.Hartley People Recruitment work to the highest ethical standards within our industry and we value the trust that you place in us when you send your CV. We can provide a full consultation in confidence and we guarantee that your CV will not be sent to any of our clients without your prior consent.
Expected salary
Location
Dublin
Job date
Mon, 31 Mar 2025 06:36:29 GMT
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