Brand Manager

Job title:

Brand Manager

Company

Air Liquide

Job description

Nordic Infucare started its journey as an entrepreneurial company with the desire to do things differently. Mats Bergryd founded the business to offer specialized treatments in a home environment, serving patients who suffer from chronic disease. He chose that niche as he, after 20 years in the industry, had identified a gap between what was possible to achieve with smart technology and pharmaceuticals, and the actual result. Mats concluded that there was an opportunity to increase the quality of life or patients with chronic disease by closing the gap, and that it would be good business for the one who succeeded.
Since the start in 2002 we have grown into a company with more than 100 employees. Today we are a part of the Air Liquide group, but the patient’s quality of life still guides all our actions.Creative problem solvers
Something we all have in common at Nordic Infucare is that we like solving problems and that we are motivated by making a difference for the patients. There is no doubt in our minds that we harness the most of our employees’ creativity and top performances when we don’t lock them into processes but set them free to find their own solutions.How will you CONTRIBUTE and GROW? ​Nordic Infucare is seeking an experienced Brand Manager to join the team and be responsible for leading the marketing efforts of our Continuous Glucose Monitoring (CGM) device, a product tailored to support patients living with Diabetes.As Brand Manager, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, and drive patient engagement.This is a remote position, but candidates need to be based in Sweden, Norway, Denmark or Finland.Your responsibilities will include:Developing and implementing the brand marketing plan and customer initiatives to maximise product performanceCollaborating internally with cross functional teams (Sales, logistics, customer service and support), to drive an excellent customer experienceDeveloping and maintaining effective working relationships with suppliers and other external stakeholdersConduct market research to understand customer needs, preferences, and competitive landscapeDeveloping multi channel campaigns to increase awareness and adoption of the CGM device. Including digital, social media, print etcCreating a best-in-class customer experience, and developing relationships with HCPs, patients, and other relevant stakeholders to understand pain points and identify opportunities.Taking ownership of the brands financials, including annual budgets, and market sales forecastsAre you a MATCH?The ideal candidate for this role will have a strong background in brand management, product management or marketing within the healthcare sector. You will also need-Previous experience working in the Medical Device fieldExisting knowledge of diabetes management and Continuous Glucose Monitoring technologies is advantageous, but not essentialProven track record of developing successful marketing strategies and campaigns.Excellent analytical skills with the ability to interpret data and make data-driven decisionsAbility to work collaboratively in a fast-paced, cross-functional team environmentExcellent communication skills and an ability to develop working relationships with team members, suppliers, healthcare professionals and patientsFluency in EnglishNordic Infucare offers a competitive benefits package, and long term development opportunities within the business. Benefits include:Competitive salaryPrivate healthcareGenerous pension schemeOur Differences make our PerformanceAt Air Liquide, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.We welcome and consider applications from all qualified applicants, regardless of their background. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

Expected salary

Location

Bromma, Stockholm

Job date

Sat, 05 Oct 2024 23:53:59 GMT

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