Global Marketing Lead

Job title:

Global Marketing Lead

Company

Hästens

Job description

Join Our Growing TeamBE AWAKE FOR THE FIRST TIME IN YOUR LIFEAbout us:Since 1852, Hästens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in 35+ countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.ResponsibilitiesConceptualize, strategize and execute cross-functional marketing campaigns and initiatives across the Hästens organization

• Propose, own, drive and fully implement and evaluate key marketing campaigns and initiatives to further grow Hästens at least 10X growth with 30%+ EBIT with absolute determination

• Create and balance B2C and B2B marketing campaigns and activities mix in line with short-term tactical and long-term strategic growth ambitions and analyse and report ROI metrics
• Leverage internal resources and tools to the maximum
• Manage special projects as per assignment

BAP strategies

• Collaborate with Sales, Retail and Hospitality on Business Action Plan (BAP) across all channels – this includes the general framework of requests from Sales/Retail/Hospitality towards growth

• Strategize, develop and refine Hästens Marketing and Communication plans on total brand and product/activity level to support overall business objectives

Oversee rolling communication and marketing (investment) plans on program, channel, market and activity level

• Rolling marketing investment plans (including budgets, forecasts and invoice checks) per program, for all channels and on market level across all 40+ markets in close collaboration with Marketing peers, Finance, and Sales, Retail and new channels

Customer Marketing and Consumer and Market insights

• Lead Marketing Automation and Marketing Performance Management
• Lead our Salesforce Marketing Automation activities
• Lead our Marketing Performance Management (KPIs, dashboard management, ROI)
• Lead the Marketing Investment Tracking and Planning
• Research and analyse customer and market insights and transform them into actionable proposals on how to improve business performance

Marketing processes

• Review, refine and set up end-to-end marketing processes to increase agility, speed, efficiency and effectiveness in delivering customer engagement and marketing performance

Facilitate communication, collaboration and achieving results within the Global Marketing team and with other departments

• Act as an “Air-Traffic-Controller” and integrator for the Global Customer & Marketing team – always know what is happening, connecting the dots and workstreams, ensure focus on the most important activities in line with company and Marketing OKRs (Objectives & Key Results)
• Unburden the head of marketing by continuously and proactively take on initiatives and recurring tasks, perform pre-work and follow ups as well as represent the head of marketing in meetings, so the head of marketing has enough time and mental real estate to focus on more strategic and future opportunities and team leadership
• Leverage IT tools (Jira, Teams etc.) to communicate as well as manage activities and projects in a transparent way
• Create key Marketing presentations for the Executive Team, Sales Boot Camp (SBC), specific tenders, high-profile collaboration pitches, new business development, hospitality and other opportunities
• Establish a very close working relationship with Sales (Wholesale, Retail, NBD, Hospitality) and other key departments such as Finance, HR, Sales Backoffice, Operations, Training etc.

Minimum Qualifications

• Minimum 7 years of experience working within Marketing, preferably in B2C and B2B
• Strong Leadership skills – experience in managing teams and driving departments
• Extensive experience in creating Marketing Strategies and Investment plans
• Extensive experience in creating and executing multi touch point marketing strategies and campaigns
• Experience in Marketing Automation and Marketing Performance
• Experience in Performance Management
• Experience in digital solutions and Tools such as Salesforce, Jira etc.

Application process:If you want to join our exciting journey and a fantastic team, please upload your CV with a short cover letter. Due to GDPR, we only accept applications through our career page. Do not wait too long with your application as interviews are held continuously.Compensation & Benefits:We offer a comprehensive and competitive salary and benefits program.Commitment Hästens Beds is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status.At Hästens, we strive for a world where people sleep well – one that’s more joyful, peaceful and loving. Every day since 1852, we continue to hone our world-class craft in our factory in Köping, Sweden.Sleep may be today’s ultimate modern luxury. But it’s more than that; it’s a biological necessity and the foundation of our entire wellbeing. We want people to sleep well so that they can create the future they dream of upon waking. That’s why our master craftsmen consider and handcraft every detail of our bespoke designs using only the finest natural materials.We are proud to be a world-class international brand, operating in more than 40 countries with over 300 partners in Europe, Asia, America and Africa – and still growing.

Expected salary

Location

Köping, Västmanland

Job date

Thu, 13 Mar 2025 06:50:17 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsineu.net) you saw this job posting.