Head of Marketing

Job title:

Head of Marketing

Company

Forward Role

Job description

Do you have experience in EdTech, Marketplace platforms and/or Membership organisations? (Essential)Can you lead, develop and inspire a Marketing team with proven experience in a Head of capacity?Are you an expert at building content strategies to drive engagement and boost brand growth?Do you enjoy being in a start-up/scale-up environment?My client is seeking a dynamic and visionary Head of Marketing and Content to take their brand storytelling to the next level.If you’re passionate about crafting compelling narratives and have a proven ability to deliver impact, we want to hear from you.What We’re Looking For:

• Strategic Storyteller: You’re a pro at building and executing content strategies that drive engagement, boost brand growth, and achieve commercial success.
• Expert Coordinator: Juggling a content team of designers, writers, freelancers, and agencies? No problem—you’ve got it handled.
• Startup-Savvy Leader: The start-up ecosystem and the future of work excite you, and you know how to create content that speaks directly to founders, board members, and fractional executives.
• HubSpot & SEO Knowledge: You have a strong grasp of content distribution via HubSpot and an understanding of content performance tracking, SEO fundamentals, and conversion strategies.
• Brand Guardian: Collaborating with the CMO and agencies, you’ll protect and evolve their tone of voice and visual storytelling across all content.

What You’ll Do:

• Own and execute the content strategy and calendar across all channels, including blog, social, email, video, and long-form resources.
• Lead the creation of high-quality, high-impact content that establishes brand authority, drives inbound traffic, and fuels lead generation.
• Manage and mentor a talented content team and freelancers, ensuring alignment with brand voice and priorities.
• Partner with Product, Sales, and Customer Success teams to create content supporting product launches, campaigns, and lifecycle marketing.
• Monitor key performance metrics (traffic, engagement, conversion) and adjust strategies with data-driven insights.
• Amplify the brand presence through thought leadership, PR opportunities, and strategic partnerships.
• You’ll play a pivotal role in shaping a brand that’s transforming the way start-ups connect and grow. This is your opportunity to flex your creative muscles, drive meaningful impact, and be part of a collaborative, forward-thinking team.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Expected salary

£70000 – 80000 per year

Location

Manchester

Job date

Wed, 09 Jul 2025 02:15:22 GMT

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