Marketing Activation and Sponsorships Director (Helsinki)

Job title:

Marketing Activation and Sponsorships Director (Helsinki)

Company

Elisa

Job description

Elisa Oyj, Ratavartijankatu 5Are you a senior marketing leader who knows how to turn ideas into high-impact campaigns and activations? Do you have a passion for driving measurable brand and business growth through seamless execution and meaningful sponsorships?We are now looking for a driven Marketing Activation and Sponsorships Director to join Elisa’s Consumer Marketing teamIn this role as a senior leader within the marketing organisation, you’ll play a pivotal part in turning strategic vision into meaningful action. Your focus will be on delivering impactful marketing activations and sponsorship programmes that strengthen the Elisa Consumer brand across all key touchpoints.You’ll be responsible for overseeing the brand and marketing initiatives, making sure that budgets are used wisely and in alignment with strategic priorities. Part of your role will include building a cohesive marketing calendar, setting clear performance indicators, and ensuring consistently high standards of execution.Collaboration will be central to your work. You’ll partner with teams across Elisa – from brand and retail to digital, customer experience, and executive leadership – to ensure that all marketing efforts reflect our broader purpose, core values, and business goals.As a leader, you’ll guide and support a skilled marketing team, encouraging creativity, accountability, and results-driven thinking. You’ll help shape a culture that values collaboration, innovation, and continuous growth, ensuring that your team has the direction, resources, and encouragement needed to excel.As Director of Marketing Activation and Sponsorships, you will:

• Lead the development and execution of integrated marketing activations across consumer-facing channels for all Elisa’s consumer product and service categories, as guided by brand, business, and marketing strategies.
• Develop and execute high-performing marketing campaigns and activations that bring our brand to life.
• Own, develop, and manage marketing communications on Elisa-owned channels, including social media and Elisa.fi.
• Manage and coordinate consumer media planning and budgeting across paid channels.
• Lead the Elisa Sponsorship Program by crafting and implementing impactful strategies that elevate brand relevance, deepen brand affinity, and cultivate enduring partnerships.
• Ensure campaigns are on-brand, timely, and aligned with business objectives, with a strong focus on executional excellence.
• Manage and optimize marketing activation budgets to maximize impact and ROI by setting KPIs and success metrics, monitoring performance and consumer response, and adjusting plans based on data-driven insights and evolving business needs.
• Manage and foster relationships with external agencies and partners.
• Collaborate across functions, including Consumer Experience, Sales and Retail, to ensure consistent messaging and a seamless customer experience.
• Collaborate with senior leadership to ensure alignment with strategic business goals.
• Coach and lead a talented marketing team focused on delivery, creativity, and performance.

What do we expect from you?

• Over 15 years of progressive experience in marketing, including senior leadership roles.
• A strong, proven track record in B2C marketing and campaign execution, cross-channel activation, and a deep understanding of consumer communication channels with a focus on digital.
• Experience in managing large-scale sponsorships and building long-term partnerships that align with brand purpose.
• Deep understanding of consumer behaviour, brand building, and marketing performance optimization.
• Excellent communication, stakeholder management, and influencing skills across all organisational levels.
• Experience in leading teams and agency partners, managing complexity with clarity, empathy, and impact.
• A master’s degree in Marketing, Communications, Business, or a related field.
• Fluency in Finnish and English, both written and spoken, with strong presentation and storytelling abilities.

You’ll thrive in this role if you’re a visionary executor who sees the big picture and knows how to turn strategy into impactful, results-driven marketing with clarity and precision. You’re a creative storyteller and brand builder – someone who not only shapes memorable brand experiences but also brings bold ideas to life with originality and purpose. You’re a collaborative leader who naturally brings people together, breaks down silos, and inspires cross-functional excellence. You let data and insight guide your decisions, always measuring what matters and adjusting with agility.At Elisa, we believe face-to-face interaction is key to maintaining and evolving our culture, strengthening community, and creating a sense of belonging. That’s why we use a hybrid work model, with an average of three office days per week. The primary location for this role is at Elisa’s headquarters in Pasila.What we offer?We offer you an exciting opportunity to learn, grow, and challenge yourself in a great company with a friendly and supportive working environment. At Elisa, curiosity and the drive to develop are part of our culture, along with a genuine invitation to come as you are. We truly understand and value the fact that each Elisian comes with families, hobbies, problems, backgrounds, and lives of their own, and that work should be adjusted according to your life and not the other way around. .Elisa offers the benefits of a large, established company. Recently, we were also ranked among Europe’s Best Employers 2025 by Statista and the Financial Times, who evaluated the top 1,000 employers across Europe, recognizing us among the best in both the telecommunications and IT sectors. We’re also making an impact on a larger scale – . Elisa has been ranked (last year, we were listed among the Global 100 Most Sustainable Corporations). We’re also the 9th largest corporate taxpayer in Finland, and Finnish consumers have named us the most responsible brand in our industry for six years in a row!Interested?Apply below! Please note we will be in touch after the application period closes in the beginning of August.#Li-HybridHaku alkaa ja päättyy

Expected salary

Location

Helsinki

Job date

Thu, 10 Jul 2025 07:50:26 GMT

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