Marketing Automation Specialist

Job title:

Marketing Automation Specialist

Company

Okta

Job description

Get to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box – we’re looking for lifelong learners and people who can make us better with their unique experiences.Join our team! We’re building a world where Identity belongs to you.Join our team! We’re building a world where Identity belongs to you.We are looking for a Marketing Automation Specialist to support and execute integrated demand generation programs in EMEA. In this role you will work on regional marketing and account-based marketing projects that generate net new names and move leads through the funnel directly supporting field marketing pipeline goals.You will work closely with regional marketers and sales development teams by utilizing our martech stack, like Marketo, SFDC, Outreach, 6sense and others to streamline marketing efforts and make them more effective.The ideal candidate for this role will have a strong passion for generating processes, a data-driven approach and desire to do things at scale. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across sales and marketing teams. You should be comfortable with handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. If you are organized, analytical, and data driven, with an interest to work in complex marketing/sales and product databases, this is a great role for you.What you’ll be doing

• Working closely with multiple regional marketing and demand marketing teams to deliver highly effective demand generation, event, and advocacy/loyalty programs.
• Understanding the regional adaptations and market differences in EMEA.
• Collaborating with various internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns.
• Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
• Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas.
• Creating email campaigns and landing pages following branding guidelines.
• Supporting marketing team in analyzing and reporting marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and provide feedback.
• Building custom Salesforce campaigns to guide and advise campaign performance.
• Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack

What you’ll bring to the role

• 4+ years experience in Database, Email or Operations Marketing or similar.
• Subject matter expertise in email marketing best practices
• Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing
• Proficiency in Salesforce, Marketo
• Experience with troubleshooting systems, process, and data issues
• Impeccable attention to detail and committed to quality work.
• Strong project management skills required with the ability to connect the dots across teams.
• Ability to prioritize and manage multiple projects/processes at one time
• BS/BA or equivalent required

And extra credit if you have experience in any of the following!

• Marketo Certified Expert
• Experience in other common martech, like Outreach, Splash, Folloze, Litmus
• Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company

#LI-RB4What you can look forward to as an Full-Time Okta employee!

• Amazing
• Making
• Fostering

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta .Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application, interview process, or onboarding please use this to request an accommodation.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at .U.S. Equal Opportunity Employment InformationIndividuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. When submitting your application above, you are being given the opportunity to provide information about your race/ethnicity, gender, and veteran status. This information helps us support or diversity, inclusion, and belonging efforts, as well as maintain fair and equitable hiring practices.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Pay TransparencyOkta complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, .Voluntary Self-Identification of Disability
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PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.The foundation for secure connections between people and technologyOkta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

Expected salary

Location

Dublin

Job date

Sat, 23 Nov 2024 03:33:47 GMT

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