Marketing Automation Specialist / Martech Developer

Job title:

Marketing Automation Specialist / Martech Developer

Company

Avaus

Job description

Why Avaus?We are the leading digital transformation partner for marketing and sales leaders across B2C and B2B in the Nordics. We work with some of the industry leading brands and our offerings are at the forefront of data-driven customer centricity and operational efficiency. We typically advise our clients on how to leverage AI, personalisation, automation, customer experience orchestration (martech) and new ways of working. You will join our 80+ colleagues in Finland, Sweden and Germany, Italy and Poland.Our mission is to foster data-driven and customer-centric organisations equipped to grow and face the future by helping them adopt and apply smart data and analytics at scale, and speed.Our vision is to become a recognized leading European player in our domain. We believe that to survive, and defy hyper competition and other business challenges, companies will have to invest heavily in new sales and marketing capabilities, technical as well as organisational.The teamOur team of ambitious martech consultants provide clients with the cutting edge of tools and platforms for data-driven marketing and sales to drive their business results. We convert data into actionable insight and personalised customer experiences at scale.We are growing our engagement technology team in Helsinki and/or Stockholm with more Systems Specialists with experience from different martech suites such as Adobe, Salesforce Marketing Cloud, Voyado, Braze etc. We are a lean organisation and every new Avausian is an integral part of our future as well as the foundation of our capabilities. We prioritise the needs of our clients to deliver the best possible service. Our culture is driven by fun, enthusiastic people who are excited by what we do and the genuine impact we deliver in transforming the capabilities of enterprises across the Nordics.The roleAs a Marketing Automation Specialist you will be working closely with our customers to create lasting customer experiences and enable data driven marketing across channels. You will most likely be doing most of these things:

• Implement martech platforms in clients existing architecture
• Integrate and move data across martech systems with real time integrations as well as batch.
• Advise clients on data technology as well as digital marketing
• Data modelling for clients across various industries
• Customise and optimise functions in martech platforms. Often using built in scripting and mark-up from the target systems
• Be in daily contact with clients and colleagues in cross functional teams
• Deliver key business results such as driving customer acquisition, increasing up & cross-sell activities, churn reduction and increasing ROI.
• Build campaign/landing pages and other applications using HTML, CSS, JavaScript, SQL etc
• Operate Marketing Automation software, including building customer journeys, campaign management and activating customer engagement in different channels
• Support in the analysis and optimisation of digital advertising campaigns with an omni-channel touch (Display, Social, SEM)
• Analyse web, CRM and digital marketing results and creating suggestions for further improvement and optimisation across channels.
• Execute continuous A/B testing and optimising workflows based on results.

Who are you?We think your personality, attitude and ambition are just as important as the skills you have. There are some things we think will help you succeed in this role at Avaus:

• Business and marketing oriented mindset
• Solution and results oriented – consultancy mindset focusing on the big picture
• Curiosity to learn more about data driven marketing and marketing technology
• Team player skills with consultative ”can-do” attitude and good communication skills
• Quick understanding of customers marketing and business needs
• Fluency in English and preferable in Finnish and/or Swedish

Technical Skills that are required

• Some experience in marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Unica, Hubspot, Pardot, Marketo, Voyado or Braze etc
• Experience and understanding of relational databases with at least a basic level of proficiency in SQL.
• Data modelling skills
• Good to have at least basic knowledge in HTML, CSS, and JavaScript
• Proficiency in some programming language (C#, VB, Java)

Technical Skills that are a bonus

• Technical experience of digital channels such as e-mail, SMS
• Familiarity with analytics tools, such as GA/GTM, or Qlik Sense
• Experience working within a version control management system, such as GitHub
• Experience with project management systems, such as Jira or Asana
• Experience with CRM tools, such as MS Dynamics or Salesforce CRM
• Understanding of good semantics and mobile first web design
• Understanding of UX/UI design
• Basics in web / marketing analytics

Practical InformationThis is a permanent position with a 6 months’ probation period, based at either our Helsinki or Stockholm office. Starting date as soon as possible or by agreement. We offer a hybrid remote workplace. You will report to the Head of Delivery of the office in which you are employed.Already feel like one of us? Send your applications in English as soon as possible, but no later than October 15. If you have any questions about the position, please contact Matti Cornér in Helsinki or Ellen Lübeck in Stockholm. Due to GDPR, we only accept applications through our career page.We look forward to hearing from you!We are the leading marketing and sales transformation partner in the Nordics! We have several years of experience in data-driven marketing and sales across B2C & B2B industries.Our vision is to become the leading actionable marketing data-asset provider in Europe by 2025.We believe that to survive, companies will have to invest in capabilities related to intelligence & AI, customer experience orchestration and change management.Our mission is to foster customer-centric organisations equipped to grow and face the future, our future growth will be heavily driven by applying smart data and analytics for our clients.

Expected salary

Location

Helsinki

Job date

Tue, 17 Sep 2024 22:01:52 GMT

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