Job title:

Marketing Director, MEAWA

Company

Essity

The responsibility of the Marketing Director for MEAWA region is to ensure cluster

Scope of the role

Geographical scope: MEAWA region with specific focus in South Africa, Middle East, Saudi Arabia, Pakistan, Turkey and India.
Business Units: Health and Medical
Therapy Area: HM brands and specific focus on Incontinence.

Main accountabilities and responsibilities

Contribute to global brand strategy and implement it in line with regional/local requirements.
Lead strategic planning for the TENA brand and drive local activities planning processes.
Secure alignment of local pricing and strategic pricing to improve country gross profit.
Formulate marketing plans in collaboration with Marketing Activation Managers and guide them on strategic plans.
Drive TENA Incontinence assortment initiatives with global partners (Supply Chain, GMI).
Brand Management:

Optimize and drive brand communication in local markets, ensuring compliance with guidelines.
Ensure consistent visual brand identity for each brand and channel.
Define brand activation touchpoints consistent with global guidance and channel strategy.
Lead brand analysis and own corrective actions for TENA brand.
Market Insights:

Analyze market trends and customer needs to identify new business development opportunities for all HM Brands.
Develop and standardize market research data to understand market potential.
Provide insights into regional market dynamics such as government health funding, budgeting, and reimbursement policies.

Provide ongoing management and coaching to four local Marketing Activation Managers and two Cluster Brand Managers.
Establish best practices to maximize marketing business impact.
Conduct brand/product training for new entrants and align product content of training material for Inco TENA brands.
Financial Oversight:

Overall responsibility for brand P&L, brand building, and market share development.
Manage advertising and promotion spend and activities in collaboration with Marketing Activation Managers.
Follow up on regional advertising and promotion budgets.
Stakeholder Engagement:

Secure close and effective communication and cooperation between regional and global teams and internal/external stakeholders.
Key contact with GMI Inco, Innovation, and Communication teams.
Active participation in global initiatives and development of global innovation.
Event Management:

Set and provide direction for national tradeshows/congresses, including focus products, sponsorships, and speaking engagements.
Own strategic planning on how/where to utilize Key Opinion Leaders (KOL).

Experience and qualification requirement

Must have a university degree in Marketing or with commercial subjects;
10 years’ experience in Marketing in the same or similar role as in Health/Med Tech industry, ideally within Incontinence (OTC/FMCG) related categories.
Commercial and business acumen, be able to translate brand visions into effective strategies, propositions and plans that fulfill the vision and are financially viable;
Relevant experience in Global Marketing management, preferably within a Matrix organisation
Exposure to both Sales and Marketing role is preferable. Some experience in Sales Management will be an added advantage
Ability to analyse and map, understand customers operational and purchasing process. Trends etc.
Own self-drive and able to deal with ambiguity and complexity.
Excellent Communication and stakeholder management skills.
Process Driven and systematic.
Ability to lead and manage teams.
Result Oriented with a mind set to exceed expectations on consistent basis.
Must be a self-leader, organized and collaborative in work across functional teams.

Location:-MEAWA LocationsApplication End Date:23 Apr 2025Job Requisition ID: Essity251858

Göteborg

Sat, 12 Apr 2025 05:43:43 GMT

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