Marketing Executive – LCCM

Job title:

Marketing Executive – LCCM

Company

Global University Systems

Job description

London College of Contemporary Music (LCCM) is a specialist music school in Central London, that teaches degrees in music performance, music production and music business. Founded by passionate musicians, LCCM offers cutting-edge undergraduate and postgraduate degrees in music, creative computing, and creative writing.Its iconic campus, The Music Box, is equipped with industry-leading facilities and technology, providing an inspiring environment for creative exploration. LCCM is the highest-ranked provider of music performance and music business degrees in the UK for student satisfaction (NSS 2019-2022).The Marketing Executive will play a key role in promoting the London College of Contemporary Music (LCCM) to prospective students, stakeholders, and the broader music and education community. This individual will execute marketing campaigns, manage digital platforms, and ensure consistent branding to enhance LCCM’s visibility and reputation.Marketing Campaigns:

• Develop and implement multi-channel marketing campaigns to drive student recruitment and engagement.
• Monitor campaign performance and optimize strategies based on data insights and KPIs.
• Coordinate with internal and external stakeholders to ensure timely execution of campaigns.

Content Creation:

• Create and manage engaging content for various platforms, including the website, blog, social media, and email newsletters.
• Collaborate with academic, creative and event teams to showcase student achievements, events, and the unique LCCM experience.
• Develop promotional materials such as brochures, flyers, and videos that align with brand guidelines.

Digital Marketing:

• Manage and maintain LCCM’s website, ensuring all content is up-to-date, accurate, and SEO-optimized.
• Use analytics tools to track performance, identify trends, and report on digital marketing metrics.

Stakeholder Collaboration:

• Liaise with internal teams (production, sales, marketing) to align event marketing efforts.
• Collaborate with external partners and sponsors to enhance event exposure and branding.
• Work closely with academic staff to develop initiatives to capture and integrate event content into LCCM’s curriculum resources.

Brand Management:

• Ensure consistent application of LCCM’s branding across all channels and materials.

• Good understanding of promotion strategies across digital channels, including social media, email, and paid media.
• Familiarity with marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Knowledge of content production, including photography, videography, and editing tools (e.g., Adobe Creative Suite, Canva).
• Proficiency in capturing, editing, and distributing high-quality visual and written content across digital platforms.
• Skilled in live social media coverage during events (Instagram Stories, Twitter threads, etc.).
• Understanding of social media platforms and trends (Instagram, Twitter, Facebook, LinkedIn, TikTok) and their role in event promotion.
• Ability to work cross-functionally and collaborate effectively with event teams and external partners.
• Understanding of how to engage event audiences before, during, and after events, including knowledge of user behaviour and digital marketing trends.

What we offer our Colleagues:

• 20 days annual leave
• Pension 5% personal contribution & 3% Company contribution
• Season Ticket Loan (T&C’s apply)
• Vision Express Eye Care Vouchers
• Training & Development opportunities (T&C’s apply)
• Staff Discount Scheme – via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics etc
• Employee Assistance Programme.
• Refer a friend scheme for staff members (T&Cs apply).
• Social events on campus and through GUS Social Committee “GOSH – GUS on Staff Happiness”.

To apply,It’s quick and easy to apply for a role at LCCM. Just click on the apply button above. All you’ll need is an up-to-date CV outlining your interest in the role and how you meet the role’s criteria.Please note: Candidates must have the right to work in the UK. Only applicants shortlisted for interview will be contacted. We do not offer visa sponsorships.We acknowledge receipt of your CV for a position at LCCM and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.LCCM is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or beliefAt LCCM, we anticipate that we will retain your data as part of the recruitment process for no longer than is necessary for the purpose for which it has been collected unless we have sought your consent to keep your data on file for future job vacancies.

Expected salary

Location

United Kingdom

Job date

Sun, 09 Feb 2025 08:43:04 GMT

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