Marketing Executive

Job title:

Marketing Executive

Company

Kelly Services

Job description

Summary: Our Renewables client in Cork are seeking a dynamic and versatile Full-Stack Marketing Professional to join their team. This role requires expertise across all areas of marketing, with a strong emphasis on digital strategies. The ideal candidate will be a creative problem-solver, highly analytical, and capable of managing campaigns end-to-end. You will play a key role in driving brand awareness, generating leads, and supporting our overall business goals.
Responsibilities:

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, content marketing, email campaigns, and social media advertising.
• Manage website content and optimise for performance, ensuring a seamless user experience and strong conversion rates.
• Oversee paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn, including budgeting, targeting, and performance tracking.
• Create engaging, high-quality content for various channels, including blogs, social media, email newsletters, and website updates.
• Collaborate with designers and copywriters to produce marketing assets aligned with brand guidelines and campaign goals.
• Maintain a consistent tone of voice across all platforms, ensuring brand messaging resonates with the target audience.
• Monitor and analyse marketing performance metrics across channels, delivering actionable insights to optimise future campaigns.
• Use tools such as Google Analytics, HubSpot, or similar platforms to track KPIs and report on ROI.
• Conduct A/B testing and other experiments to continuously improve campaign effectiveness.
• Work closely with sales, operations managers, and other departments to ensure marketing efforts are aligned with company objectives.
• Provide mentorship and guidance to team members where applicable.
• Stay updated on marketing trends, tools, and best practices, sharing insights with the broader team.
• Drive initiatives to enhance brand visibility and reputation across online and offline channels.
• Engage with customers through social media and other platforms to build relationships and foster loyalty.
• Plan and execute events, sponsorships, or partnerships that align with the brand’s vision and goals.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in a full-stack marketing role or equivalent.
• Familiarity with the Irish market and its unique cultural nuances is a distinct advantage.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and social media platforms.
• Strong knowledge of CMS platforms (e.g., WordPress), email marketing tools, and CRM systems.
• Basic understanding of graphic design software (e.g., Canva, Adobe Suite) and video editing tools is an advantage.
• Excellent understanding of traditional and digital marketing principles.
• Strong copywriting skills with the ability to craft compelling content for different audiences and platforms.
• Proven track record of delivering measurable results through integrated campaigns.

KSGalwayShould you require any support or assistance, please contact your local Gi Group office.Gi Group Holdings Recruitment Limited are proud founding members of Menopause in business, pledge members for Neurodiversity in business, Disability committed members, Silver status pledge members for the Armed Forces Covenant, and Bronze trail blazers for Racial Equality matters.Gi Group Holdings Recruitment Limited group of companies includes Gi Recruitment Limited, Draefern Limited, Gi Group Recruitment Ltd, INTOO (UK) Limited, Marks Sattin (UK) Limited, TACK TMI UK Limited, Grafton Professional Staffing Limited, Encore Personnel Services, Gi Group Ireland Limited and Kelly Services (UK) Ltd. Gi Group Ireland Limited are acting as an Employment Agency in relation to this role.We are committed to protecting the privacy of all our candidates and clients. If you choose to apply, your information will be processed in accordance with the Gi Group Privacy Statement. To view a copy and to help you understand how we collect, use and process your personal data please visit the Privacy page on our Gi Group website.

Expected salary

€40000 per year

Location

Cork

Job date

Fri, 24 Jan 2025 05:39:07 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsineu.net) you saw this job posting.