Marketing Officer – BSBI Paris

Titre du poste :

Marketing Officer – BSBI Paris

Société

GUS Germany GmbH

Description du poste

Your ResponsibilitiesAbout BSBI:BSBI is proud to be expanding its presence in France with our vibrant campus in Paris. We deliver a range of master’s degrees in collaboration with PPA and ESGI, as well as programmes validated by University for the Creative Arts (UCA), giving students the unique opportunity to earn both French and UK qualifications.Our Paris campus offers an unforgettable experience — combining high-quality education with the cultural richness of one of the world’s most inspiring cities. Our mission is to prepare students for international careers, so they can return to their home countries with a respected qualification and the experience of living, studying, and building a professional network in Paris.BSBI France is part of the BSBI Global network, giving our students and staff access to a truly international education ecosystem. We are owned by GUS Germany GmbH (GGG) — the umbrella organisation overseeing a dynamic group of higher education institutions with more than 18,000 students across Europe and beyond.Position Overview:The Marketing Officer – France will be based in Paris and will report directly to the Head of Marketing – Spain & France.This is an entry-level marketing executive role for a creative, organised, and ambitious professional who can combine local market insight with a global outlook. Your knowledge of France’s culture, language, and trends will help shape how we position our programmes for international audiences — including France Domestic, Europe, and Rest of the World.You will work closely with central marketing teams in France, Spain, the UK, India, and Germany, who will support in delivering large-scale campaigns. You’ll still be hands-on with many tasks — particularly content creation, local events, and student engagement — but you’ll always have international colleagues and specialist teams to collaborate with.We’re looking for someone who is:

• Passionate about educationand the opportunities it creates.
• Ideally aninternational student or graduate, with first-hand experience of global study.
• Anative French speakerwith fluent English.
• Creative, enthusiastic, and confident producing content and working with suppliers.
• Keen to travel for events, filming, and campaign activities.

Key Activities & Responsibilities:1. French Market Insight & Content Creation

• Use yourlocal market knowledgeto help adapt global campaigns for international audiences.
• Produce engaging French-language and English-language content forsocial media, blogs, email campaigns, and video.
• Capture testimonials, campus life photos, and event footage; coordinate with external providers where needed.
• Build and maintain acontent asset library(photos, videos, testimonials, graphics) for global use.
• Act as the on-the-ground marketing presence atopen days, recruitment fairs, and campus events.

2. Lead Generation & Recruitment Support

• Contribute to campaigns targetingFrance Domestic, Europe, and Rest of the Worldrecruitment markets.
• Support the recruitment team by ensuring marketing activities drivequalified leadsand align with enrolment goals.
• Track campaign performance and share feedback with central teams foroptimisation.

3. Campaign Planning & Execution

• Work with the Head of Marketing – Spain & France and central teams in the UK, India, and Germany to deliverintegrated marketing campaigns.
• Provide local insights and feedback to help ensure campaigns resonate internationally.
• Coordinate the production, translation, and distribution of marketing materials.

4. Collaboration & Brand Consistency

• MaintainBSBI brand guidelinesin all French-language and English-language materials.
• Collaborate with design, PR, SEO, and social media teams to integrate Paris campus activities into wider campaigns.
• Partner with academics to help positionprogrammeseffectively for multiple global markets.

5. Reporting & Continuous Improvement

• Monitor analytics for social media, email, and campaign activity; prepare regular performance updates.
• Suggest creative approaches to content, events, and digital engagement based on audience feedback and trends.
• Stay informed oncompetitor activitiesand relevant market developments.

Your profileQualifications/Education

• Degree in Marketing, Communications, or related field (or equivalent experience).

Knowledge/Skills

• Native French with excellent written and spoken communication skills.
• Fluent English (additional languages a plus).
• Strong copywriting and editing skills in French.
• Familiarity with social media management, email marketing, and content creation.
• Comfortable with basic video/photo editing tools or working with external providers.
• Organized, adaptable, and collaborative.

Experience

• Minimum 1 year in a marketing-related role (internships included).
• Experience in content creation, community management, or event participation.
• Understanding of international audiences or recruitment marketing is desirable.
• CRM and analytics platform knowledge is a plus.

Why us?Joining BSBI France means joining a global organisation. We are part of GGG and the Global University Systems (GUS) network, offering international collaboration, career growth, and opportunities to work on projects with colleagues worldwide.We are building a strong presence in Paris, giving ambitious professionals the chance to contribute to something dynamic, entrepreneurial, and future-focused. You’ll be part of an international marketing team working across multiple countries, markets, and student recruitment regions.About usGUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society.With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Business & Innovation), htk academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts.As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students.At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education.

Salaire attendu

Emplacement

17e Arrondissement, Paris

Date de travail

Wed, 13 Aug 2025 22:05:19 GMT

Pour nous aider à suivre nos efforts de recrutement, veuillez indiquer dans votre e-mail/lettre de motivation où (jobsineu.net) vous avez vu cette offre d’emploi.