Nordic Consumer Engagement Director – L’Oréal Luxe – Copenhagen

Job title:

Nordic Consumer Engagement Director – L’Oréal Luxe – Copenhagen

Company

L’Oréal

Job description

Do you want to build bridges between data, strategy, marketing and creative media to deliver exceptional consumer engagement? Are you passionate about empowering teams to drive and achieve measurable results for L’Oréal in the world of media ? Then you might be just the one we are looking for to strengthen our L’Oréal Luxe team as new the Nordic Consumer Engagement Director based in Copenhagen.Your Mission…As the Consumer Engagement Director you will be the strategic architect of a comprehensive, data-driven engagement strategy across all activation channels, with a strong emphasis on Media, Advocacy & Influence and CRM. Your goal is to fuel business growth, brand love as well as ambitious brand ranking objectives through innovative and impactful consumer experiences. You will be part of the new Luxe CMO team and reporting to the Nordic Chief Marketing Officer.You Will…

• Develop & Implement 360° Engagement Strategies: Craft and execute integrated multi-channel consumer engagement strategies encompassing Media, A&I, Content, and Lifecycle Marketing. Align these strategies with division and brand objectives, anchored in targeted KPIs.
• Spearhead Data-Driven Decision-Making flow: Translate consumer data and insights into actionable hypotheses for the Consumer 360 Strategy. Define audience segments, prioritize targets, design impactful activities, and identify key consumer touchpoints and channels to maximize brand growth. Work hand-in-hand with BU Operational Marketing teams and Business Planning & Sales Performance teams.
• Frame A&I & Media Strategy Development: Define and champion A&I & Media strategies tailored to specific categories and consumer audiences. Collaborate closely with brand teams to identify synergies, monitor performance, analyze competitor activities, and develop impactful multi-brand activations, including those tailored for key retail touchpoints.
• Own DCR (CRM) division strategy and vision. Collaborating with both brand & retail teams develop CRM vision & strategy for the division, champion loyalty programs vision as well as comprehensive O+O leads acquisition and activation.
• Budget Optimization & Resource Allocation: Oversee budget allocation across Media, A&I, Content, and Lifecycle Marketing. Optimize the divisional budget to maximize ROI and impact, including the management of multi-brand campaign budgets.
• Strive for Performance Optimization: together with CMO/CDMO/brand A&I teams frame continuous monitoring, analysis, and reporting on the performance of consumer engagement campaigns. Diffuse data-driven insights, optimize strategies to maximize ROI, and demonstrate the tangible impact of A&I initiatives on business objectives.
• Team Leadership & Collaboration: Mentor and guide the consumer engagement team. Foster strong collaboration with internal and external stakeholders to drive innovation, ensure alignment on data-driven practices, and create a culture of excellence. Own Consumer Engagement divisional upskilling plan and together with other CMO team members supports divisional digital upskilling process.

Your Profile…

• Strategic Visionary: A proven leader with a deep understanding of consumer engagement principles and a passion for building brand love. Proven ability to drive the change by developing comprehensive consumer engagement vision and onboarding of a broad multifunctional team.
• Media Multi-Channel Expertise: 5+ years of experience in developing and implementing integrated marketing campaigns across a variety of channels, including digital, social media, influencer marketing, content marketing, and experiential marketing.
• A&I Advocate: A strong understanding of Advocacy & Influence principles and experience in leveraging these to drive brand growth.
• Data-Driven Mindset: Analytical thinker with a strong ability to translate data and insights into actionable strategies and measurable results.
• Collaboration & Communication: Exceptional communication and interpersonal skills with the ability to build strong relationships and influence stakeholders at all levels.
• Budget Management: Proven ability to manage and optimize budgets to maximize ROI.
• Leadership & Mentorship: Strong track record of leading, motivating and developing high-performing teams.

We are looking for our new Consumer Engagement Director to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.What’s in it for you?We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500.Who are we?Leading the world in beauty and pioneering the world of beauty tech; we have more than 90K employees across 150 countries on five continents and have a unique international portfolio of 37 brands. The Group generated sales amounting to €43.48 billion in sales in 2024, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As the market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile manner, not least through continued digital innovation. Your job will be your innovation playground.What we do at L’Oréal always has a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World’s most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water, and protecting forests, for the fourth year running. In 2023, L’Oréal was recognized by the Bloomberg Gender-Equality Index (GEI) for the 6th consecutive year, for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.Freedom to Go Beyond. That’s the Beauty of L’Oréal.

Expected salary

Location

København

Job date

Fri, 28 Feb 2025 06:19:05 GMT

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