Performance Marketing Manager

Job title:

Performance Marketing Manager

Company

Management Events

Job description

Management Events is the premier platform connecting top-tier business leaders with exclusive networking opportunities, cutting-edge insights, and world-class events. We orchestrate groundbreaking interactions between these influential decision-makers and innovative software and consultancy companies shaping the future.Ready to make a real impact? As we accelerate our growth, we’re looking for a passionate and results-driven Performance Marketing Manager to join our innovative Marketing team at Management Events. If you get energized by optimizing campaigns, using data to fuel ROI, and creating high-impact acquisition strategies, this is your opportunity to shine!In this role, you’ll be an important part of our marketing team, driving performance metrics, scaling campaigns, and strategically managing ad spend to maximize impact. Your expertise will be crucial in taking our marketing initiatives to the next level, reaching new audiences, and fueling the company’s growth.Your responsibilities:

• Shape Our Paid Ads Strategy: Drive our lead acquisition strategies from concept to execution, ensuring we’re consistently attracting high-quality leads.
• Optimize Campaigns for Success: Design, manage, and enhance campaigns across key channels like LinkedIn, Google Ads, Meta, and more to boost engagement and results.
• Innovate with Continuous Testing: Experiment with new channels, ad formats, and targeting methods to expand reach and discover fresh opportunities.
• Data-Driven Insights: Dive deep into campaign performance, transforming data into powerful insights that guide and refine our marketing strategies.
• Smart Budgeting for Maximum ROI: Take ownership of budget allocation, making every euro count toward high-impact results.
• Communicate Results: Report campaign KPIs and insights to senior management, showcasing our successes and learning opportunities.
• Creative Collaboration with Design Team: Partner closely with our design team to produce compelling ad assets and landing pages that convert, using Canva templates to quickly create new assets.
• Boost Lead Quality with Sales Team: Join forces with our country sales teams to fine-tune lead quality, ensuring we’re bringing in the best.
• Stay Ahead of Trends: Keep a pulse on digital marketing innovations and industry trends to keep our campaigns at the forefront.

Qualifications:

• You have 4+ years of hands-on experience managing performance marketing campaigns in a B2B setting, consistently driving growth and achieving ambitious KPIs.
• Strong analytical skills with the ability to translate data into actionable insights that guide our strategy
• You’re proficient across major advertising platforms—LinkedIn, Google Ads, Meta, and beyond—making every campaign count.
• You are an A/B testing pro who wants to experiment to continuously optimize performance
• You are confident with web analytics and reporting tools (like Google Analytics), understanding the story behind the numbers.
• You have excellent project management skills, with the ability to prioritize and manage multiple countries, channels and campaigns simultaneously

Why Management Events?

• Thorough training in our international ME Academy and continuous training and self-development opportunities during your employment
• Hybrid working possibility
• Be part of the culture, where we enjoy spending time together with social events and team-building activities
• Earn up to 12 additional vacation days on top of the annual vacation days
• Lunch benefit
• Well-being benefits such as gym and massage discounts
• See the video:

Send you CV with your application in English!At Management Events, our passion is to create valuable encounters and impactful experiences in a professional setting. At our virtual events, we connect the top decision makers and solution providers, and inspire with great speakers.We bring the best of face-to-face experiences into the virtual world. Our exclusive, invitation-only event concept offers our clients the opportunity to have pre-booked meetings with potential customers and network with the forerunners in their field. The event participants are technology-driven leaders of the largest companies in Europe.Annually, we produce more than 150 business events bringing together 20,000 leaders and 2,000 solution providers in 9 countries generating business opportunities through 50,000 face-to-face meetings. Currently, we operate in Austria, Denmark, Belgium, Germany, Finland, the Netherlands, Norway, Sweden, Switzerland and Malaysia.

Expected salary

Location

Helsinki

Job date

Thu, 14 Nov 2024 05:52:19 GMT

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