Product & Digital Marketing Manager

Straumann Group

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Product & Digital Marketing Manager

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Job Title: Product & Digital Marketing Manager – EMEA Distributor MarketsReports to: Marketing LeadDepartment: Business Unit – Brand HubLocation: NUVO EMEA Hub Ankara/TurkeyPURPOSE OF THE JOBSupport the operational promotion of the dental implant brand across distributor markets in the EMEA (Europe, Middle East, and Africa) region. This role ensures the effective rollout of centrally defined activities, the adaptation of materials to regional needs, and the empowerment of distributors through technical product knowledge and digital communication. It combines a solid understanding of the product with hands-on digital execution and close collaboration with the Sales, Training, and Global Marketing teams.MAIN DUTIES AND RESPONSIBILITIESProduct & Portfolio Support

  • Act as the reference point for technical product information and marketing-related documentation for distributor partners.
  • Initiate and follow up on product registration processes in the respective countries.
  • Monitor competitor product portfolios and analyze the competitive landscape.
  • Collaborate with Business Development Managers to gather and review distributor feedback and escalate relevant product-related matters to appropriate internal stakeholders (e.g., Regulatory Affairs, Quality, Engineering).
  • Coordinate support activities such as product documentation updates, technical summaries, FAQs, and clinical reference materials using centrally provided resources.
  • Take an active role in the product complaint process by conducting root cause analysis, tracking the complaint list, and communicating findings to distributors and Business Development Managers (BDMs).
  • Maintain regular communication and participate in meetings with the global team to share updates, needs, and support requests, while gathering key information to relay to both internal and external stakeholders

Distributor Enablement and Product Training

  • Deliver product-related training and onboarding to distributor sales teams, in collaboration with the Education & Training Manager.
  • Assist in the development and review of product training materials, ensuring consistency and technical clarity.
  • Support opinion leader (KOL) engagement by providing relevant product documentation and assisting in technically focused interactions as needed.

Marketing Material Coordination

  • Support the adaptation and localization of developed technical and promotional materials — such as brochures, product sheets, training slide decks, digital banners, and social media visuals — to ensure * they are compliant, appropriate, and relevant to distributor needs and local market expectations.
  • Develop new marketing materials to enhance clinician and patient awareness, while strengthening overall brand recognition.
  • Coordinate the preparation and distribution of materials in collaboration with the Marketing Lead to ensure timely access to the necessary tools across the region.
  • Ensure that all content complies with the brand’s visual identity, regulatory requirements, and core product communication.
  • Act as a regional point of contact for marketing material needs and distributor input,

Digital activities management and support:

  • Manage all social media accounts for NUVO EMEA Regional Hub.
  • Support the execution of digital marketing activities in collaboration with distributor partners, including managing assets for social media campaigns (e.g., Facebook, Instagram), online content, newsletters, and landing pages.
  • Monitor and report key digital performance indicators (e.g., engagement, impressions, click-through rates).

REQUIRED SKILLS AND EXPERIENCE

  • Bachelor’s or Master’s degree in Marketing, Biomedical Sciences, Business, or a related field.
  • 3–5 years of experience in a product or digital marketing role, preferably in the dental, medical device, or healthcare sector.
  • Familiarity with distributor-led markets and working in cross-cultural, international environments.
  • Hands-on experience in digital content coordination and campaign execution using tools such as Meta Business Suite, or CMS platforms.
  • Fluency in English is essential (additional EMEA languages are a plus).
  • Strong communication, organizational, and cross-functional collaboration skills.

KEY COMPETENCIES

  • Clinical & Scientific Understanding: Demonstrates the ability to search for, interpret, and apply implantology-related scientific and clinical information. Strengthens technical accuracy in communication, training, and distributor support by proactively engaging with relevant literature, clinical cases, and expert input.
  • Shows a commitment to continuously developing a solid foundation in implantology to support business needs effectively.
  • Digital Agility: Comfortable coordinating and managing digital content and monitoring campaign metrics using appropriate platforms.
  • Execution-Oriented: Delivers tasks with quality, accuracy, and timeliness, based on centrally defined plans.
  • Communication & Support Mindset: Offers clear, professional communication with a proactive, responsive, and service-oriented approach to distributors and internal teams.
  • Collaboration: Works seamlessly across teams (Sales, Education, Regulatory, and Global Marketing), maintaining transparency, alignment, and mutual accountability.
  • Adaptability: Able to adjust tools and materials to local market needs while maintaining compliance with brand guidelines and product integrity.

Beklenen maaş

Konum

Ankara

İş tarihi

Sun, 13 Jul 2025 02:27:03 GMT

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