OverviewStrategic marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.Responsibilities
Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty
Influences specialty business strategy and direction
Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement
Develops global go-to-market strategy in close collaboration with product management, sales, and global functions
Develop value proposition, claims, and messaging in alignment with brand guidelines
Ensures successful execution of global and regional product launches
Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance
Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
Establishes objectives for campaigns and channels, including customer meetings and events
Provides measurable input to marketing and specialty processes, systems, and operational plans
Able to work independently to understand root causes for a variety of unique and difficult issues
Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
Foster and maintain a workplace culture respectful and supportive of individual differences
Must work and interact effectively and professionally with and for others throughout various levels of the global organization
Must maintain company values, policies and standards
Must have effective oral and written communication skills
Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.
Qualifications
Bachelor’s degree required in marketing or business.
7-10 years of relevant experience in strategic marketing.
Experience in developing effective marketing strategies and plans that drive business goals.
Global and domestic travel will be required.
Analytical and problem-solving skills with an operations mindset.
Experience working with sales and marketing teams.
Experience in brand management and product marketing.
Willingness and availability to travel on company business as required.
Expected salary
Location
Limerick
Job date
Thu, 26 Jun 2025 03:50:41 GMT
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