Product Marketing Manager, Measurement

Job title:

Product Marketing Manager, Measurement

Company

TikTok

Job description

As a Product Marketing Manager, you will lead go-to-market for advertising solutions in EU. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role. This is a full-time position based in London.Responsibilities:– Own TikTok’s Measurement Solutions GTM strategy and grow adoption in Europe
– Become the in-market product expert by partnering closely with sales team and their biggest clients to deeply understand customer pain points, product needs and business requirements
– Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions
– Collaborate with XFN teams on product GTM and adoption strategies which would include narratives, solutions packages, best practices and product recommendations
– Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledgeQualifications:Minimum Qualifications:– Extensive experience working within media in product marketing (5+ years of experience, with a strong focus on Performance measurement)
– Expertise in measurement, media sales and performance marketing
– Strong knowledge of the media ecosystem
– Excellent communication, presentation and analytical skills
– Customer service orientation and experience working in a client facing capacity
– A commercial mindset with a history of delivering against stretching performance goalsPreferred Qualifications:– A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

Expected salary

Location

London

Job date

Thu, 05 Jun 2025 02:32:09 GMT

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