Product Marketing Manager

Job title:

Product Marketing Manager

Company

Darwin Rhodes

Job description

Role: Product Marketing Manager
Duration: 11 Months
Location: Fumbally Square Fumbally Lane, DublinJob DescriptionWe’re looking for a strategic product marketing marketer to launch and accelerate the delivery and growth of our business in Ireland. The Product Marketing team is responsible for overseeing Square’s product portfolio and driving growth across key industries. We do this by identifying which customer segments we can serve, understanding these sellers’ needs, and using those insights to directly inform our product strategy and roadmap. The ideal candidate will have a solid understanding of product strategy, branding, full-funnel integrated marketing strategy, sales enablement, and have a track record of strong cross-functional coordination. This is a highly collaborative role that will partner across functions (Product, Creative, Engineering, Central Marketing, Communications, and Sales) and across geographies where Square has a presence.Role Location: This role is based in Ireland, and you’ll have the opportunity to build our Square presence and team culture in this market. Square’s office is located in Dublin, but you can also work remotely within Ireland if you choose.You Will
● Drive go-to-market strategies across the customer journey to convert, grow, and retain our customers
● Understand and have a deep empathy for our customers’ pain points and needs through qualitative and quantitative research, and develop solutions to meet those needs. Ensure that the voice of the customer is always represented in every customer product and marketing experience
● Develop product positioning, value propositions and key messaging to be used in product development and marketing campaigns
● Collaborate with our designers and copywriters to develop clear, compelling, and differentiated marketing collateral across channels
● Work closely with product managers, engineers, designers, data scientists, and other team team to identify impactful product opportunities and prioritise efforts
● Work closely with global teams to localise and launch features in the relevant market, ensuring they are properly adapted to meet local needs
● Review competitive offerings and drive ongoing differentiation in our marketing and products
● Own the metrics. Be comfortable tracking and reporting out on KPIs, measuring performance, and identifying optimisation opportunities
● Partner closely with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
You HaveQualifications
● 5+ years of marketing/growth strategy and product marketing experience
● Competency in designing go-to-market strategies and growth strategies, as well as conducting customer insights research
● Understanding of traditional and latest channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
● Familiarity with funnel metrics and excellent written and oral communication skills
● Comfort in a fast-paced, start-up environment
● Fluency in French or Spanish is not required, but would be a plus

Expected salary

Location

Dublin

Job date

Fri, 24 Jan 2025 08:50:52 GMT

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