Product Marketing Specialist (m/f/d) – Real-time meters

Job title:

Product Marketing Specialist (m/f/d) – Real-time meters

Company

Tibber

Job description

We are Tibber, the energy company that wants you to use less energy. Whaaat? That’s right. We’ll get back to that. Yes, we are by definition an energy company, but we’re more techy than most. How and why you might ask. Well, a third of our employees are actually working on developing products and solutions that can help you use energy in a smarter way and at a lower cost – all with the help of cool fancy tech. Good for our customers, their wallets, and the planet.Our growth rate has been truly amazing, and still, we’re just getting started. With millions of smart devices connected to the Tibber platform (like electric vehicles and smart thermostats), we have one of the most unique portfolios trading energy on the market.🚀🚀Job MissionAbout the Role:As Product Marketing Specialist for Real-time Meters, you’ll be responsible for ensuring Tibber Pulse is optimally positioned for high sales conversion across all sales channels. Your work involves leading projects to increase B2C sales, data-driven content creation planning, and collaboration with internal teams owning the different communication channels. You will also be responsible for strategic marketing planning with B2B partners distributing Tibber Pulse.What You’ll Do:

• Project management: manage internal stakeholders and timelines related to Tibber Pulse sales-driving projects. Plan accordingly to meet deadlines and escalate blockers outside of your control in order to speed up processes. Internally serve as the primary point of contact and expert regarding Tibber Pulse’s content marketing strategy.
• Content planning: plan and lead the creation of high converting content for Tibber Pulse. Work in collaboration with content creators (storytellers and designers), and brief them with all necessary information (unique selling points, images, videos, etc). Collaborate with external content agencies ensuring they meet Tibber’s brand guidelines and standards.
• Content alignment: make sure that Tibber Pulse messaging is correct and aligned across all different communication channels. When relevant, apply the optimisation learnings of one channel to others, in order to maximise conversions.
• Conversion optimisation: monitor conversion rate across the different communication channels and collaborate with internal teams to increase conversions and maximise sales.
• B2B: work closely with B2B partners to jointly plan and execute on demand generation campaigns such as fairs and education workshops.

⚡⚡️Ideal Profile

• A history of successfully managing projects, collaborating with stakeholders with different KPI’s and aligning team members to achieve a joint goal. Ability to simultaneously work on multiple priorities and ambiguous initiatives, while keeping track of progress and meeting deadlines in a fast-paced environment.
• Experience in marketing, with a background in strategic planning and execution of high converting marketing campaigns where educational content is key. Good understanding of digital sales funnels, conversion metrics, and optimization techniques.
• Working closely with storytellers and designers, with an understanding of the content creation process and usual friction points in the different areas.
• Excellent collaboration & communication skills, with the ability to work cross-functionally and influence stakeholders effectively, both internally and externally.
• Strong analytical skills to interpret conversion results and plan for new content ideas with high potential for better results.

💆🏻‍♀️💆🏽‍♂️The Tibber MindsetBeing on a mission to change an industry as we do fundamentally also means being prepared for the unexpected. Tibber is a startup in the word’s true sense, which means we are on a journey of constant change. We do what others say can’t be done, try and fail together but never lose sight of our users.We work passionately with sustainability and a circular approach, both with our own products and in the entire ecosystem that is affected by everything we do.We’re very proud of being a mission-driven startup with thousands and thousands of new users every month. Starting out with two passionate founders in 2016, we’re now 300+ people working for Tibber in our offices in Stockholm, Førde, Berlin, Amsterdam, Oslo, and Helsinki, and with that number growing each week, we’re still just getting started. Throughout 2024, we will continue to grow within our markets, and we are thrilled to be backed by investors like Balderton Capital, Eight Roads Ventures, Founders Fund, Summa, and Schibsted.At Tibber, we are committed to hiring, developing, and retaining exceptional people regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, neurodiversity, or gender identity. We strongly encourage people from underrepresented groups to apply.Tibber is a different company in a very traditional industry. We are aiming to create the best digital tool so that you as a user can apply new technologies to reduce energy consumption and power costs.

Expected salary

Location

Stockholm

Job date

Sun, 15 Dec 2024 05:21:06 GMT

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