Programmatic Specialist (Mid-level/Senior) Helsinki, Finland

Job title:

Programmatic Specialist (Mid-level/Senior) Helsinki, Finland

Company

GroupM

Job description

DescriptionPosition at GroupMDo you want to take your programmatic skills to the next level and design top level innovative programmatic strategies?We are looking for a Programmatic Specialist (Mid-level/Senior) who will be responsible for designing and implementing programmatic strategies based on an increasingly broad range of products and technologies. To be successful in this role, you should have passion for innovative media products and be comfortable to explain your work to internal teams and our clients. We want a strong digital-minded colleague who can create good business for our advertisers and thrives in a dynamic environment. You will work closely with our client teams and our clients.The tasks include:

• Being responsible for programmatic campaigns of selected clients
• Identifying client needs, understanding campaign criteria and planning programmatic campaigns together with our client teams
• Executing all aspects of campaign delivery, including performance vs. KPIs, weekly/monthly/campaign pacing, optimization, troubleshooting, profitability
• Managing campaign setup and execution across different platforms e.g. DSPs, Creative Platforms, etc.
• Providing campaign reporting with key programmatic trends, insights and recommendations
• Thinking outside of the box, offering new ideas to our clients and proactively testing new solutions
• Proactively cooperating with our partners e.g. publishers, data providers, etc.
• Other possible tasks in a team will depend on a candidate’s experience and development goals

What we look for:

• Hands-on experience in programmatic buying and DSPs (up-to-date knowledge of DV360 & Xandr Invest is a plus)
• Understanding of a programmatic ecosystem and its players; knowledge of the Finnish market is expected
• Willingness to keep learning new things and to stay up-to-date with the industry and trends
• Quick learner with a strong interest in marketing tech and ad tech
• Proactive, results driven, detail oriented, numbers focused and analytical
• Able to prioritize time and keep work structured
• Understanding of a consultative approach is a plus
• Able to lead projects and willing to seek advice and help when needed
• Excellent communication and teamwork skills
• Good experience in using Excel and PowerPoint
• Advanced written and verbal communication skills in English

Why Join Us?
At GroupM, we prioritize employee satisfaction and work-life balance because we believe happy employees create happy clients. Here’s what you can expect:

• Dynamic and supportive workplace where your growth and development are encouraged
• Commitment to putting people first with high-quality leadership

• Competitive compensation, including holiday pay, and benefits such as extended occupational healthcare, phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits
• Advanced AI tools: work with the latest AI models and technologies in a supportive and safe environment
• Continuous learning: we prioritize your professional development, providing opportunities to learn from experienced colleagues and access to world-class training, tools, data, and systems from WPP and GroupM staying ahead of the curve in the rapidly evolving field of AI
• Opportunities to work with the leading global and local brands
• Opportunities to collaborate with international teams and learn from global markets, as part of the world’s largest media investment company
• Vibrant office environment at Ruoholahdenkatu 21, close to Kamppi, where over 90 marketing professionals share ideas and innovate together

Interested?
We’d love to learn more about you! Please send your CV and cover letter through our recruitment system right away. We go through applications and start interviews during the application process.For any questions about the role, feel free to contact Olga Yurbacheva, Head of Programmatic at .About Us 💙GroupM is the leading global media agency group and part of the WPP, the world´s leading marketing communication group. GroupM includes media agencies, such as Mindshare, Wavemaker, and EssenceMediacom. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as a leader and collaborator in trading, insight, digital, finance, proprietary tool development, and other business-critical capabilities. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders, and people.

Expected salary

Location

Helsinki

Job date

Sun, 23 Mar 2025 01:01:23 GMT

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