Secondary Product Marketing Lead

Job title:

Secondary Product Marketing Lead

Company

ABB

Job description

At ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.This Position reports to: Lead Manager SecondaryGlobal Product Marketing Manager – Secondary (flexible location: Global)INTROAt ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.JOB ADVERTBusiness and Division Description
Electrification Business Area – Distribution Solutions Division – Medium Voltage SwitchgearLocation
This role is open globally but preferred locations are Finland, Italy, Poland and Norway. The work model is hybrid. #LI-hybridKey ResponsibilitiesDrive global product marketing for the Secondary product line within Medium Voltage Switchgear.Define, plan, and implement go-to-market strategies, especially for large tenders and frame agreements.Create and communicate product value propositions and positioning to support sales and services.Evaluate market opportunities, benchmark competition, and identify white spots.Define gross margin corridors and factory allocations aligned with strategy.Promote technical solutions using a value-based selling approach to generate product demand.Foster cross-functional collaboration with peers, customers, partners, and suppliers.Support the organization with empathy and a positive mindset, ensuring stakeholder alignment.QualificationsProven experience in global product marketing within a relevant industry.Demonstrated ability to drive market penetration through strategic go-to-market planning.Strong customer focus across diverse countries and markets.Excellent communication, listening, and influencing skills.Collaborative mindset with a “one level up” approach to teamwork.Experience in leadership roles with a positive, can-do attitude.Passion for innovation and continuous improvement.What’s in it for you? We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.Call to action
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.#ABBCareers
#RunwithABB
#RunwhatrunstheworldOUTROWe value people from different backgrounds. Could this be your story? Apply today or visit careers.abb to read more about us and learn about the impact of our solutions across the globe.We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Expected salary

Location

Helsinki

Job date

Fri, 01 Aug 2025 22:33:42 GMT

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