Senior Manager of Global PR & AR

Job title:

Senior Manager of Global PR & AR

Company

Cubic3

Job description

Cubic³ delivers advanced software-defined vehicle solutions in 200+ countries and regions. Working with the world’s leading automotive OEMs such as Audi, Porsche, Volkswagen, Skoda, Honda and GM, we connect millions of vehicles globally and enable 1 billion internet data transmissions daily.As a key leader within Cubic³’s marketing team, the Senior Manager of Global PR & AR is responsible for shaping and executing a strategic global media plan designed to elevate the Cubic³ brand and secure impactful coverage in top-tier publications. This role also leads global analyst relations, fostering strong partnerships with influential industry analysts from leading firms such as Gartner. Additionally, this position plays a central role in crafting and maintaining corporate messaging, ensuring consistent and aligned communication across internal and external audiences.This is a huge opportunity for a seasoned B2B/tech communications professional to build and lead a world-class PR & AR function as Cubic³ scales rapidly over the next five years.Requirements

• Develop & Lead B2B PR Strategy

• Own, develop and execute a successful PR programme that supports commercial and growth goals across EMEA, the US and APAC (working with SoftBank).

• Evaluate target audiences to develop PR campaigns that engage, inform, and motivate customers and buyers through high-quality earned media.

• Secure high-impact media placements in top-tier trade, tech and business outlets.

• Oversee creation of high-quality, well written and compelling copy including press releases, blogs and social media posts.

• Messaging Management

• Develop and maintain a clear, compelling, and differentiated messaging framework that reflects the company’s vision and value propositions.

• Ensure messaging is aligned with business goals, audience needs and market dynamics.

• Develop messaging toolkits, briefing docs, and Q&A guides for spokespeople.

• Provide media and messaging training to ensure confident and aligned delivery across interviews, events and panel discussions.

• Thought Leadership

• Position senior leaders as industry experts through bylines, press interviews, speaking engagements, and social media presence.

• Develop speaking and awards calendars for industry conferences and forums.

• Product & Company News

• Lead communications for product launches, partnerships, and market expansion.

• Work closely with product marketing and Cubic³’s innovation team to translate technical capabilities into compelling narratives.

• PR Agency Management

• Manage external PR agency partner and media monitoring tools.

• Set KPIs, review performance, and ensure agency efforts align with business goals.

• Measurement & Reporting

• Define success metrics and report on media coverage, share of voice, sentiment, and PR campaign performance.

• Leverage data to continually refine strategies and demonstrate ROI.

• Budget Management

• Own the PR budget, allocating spend effectively across campaigns, tools, and agency support.

• Analyst Relations

• Design and implement a comprehensive global analyst relations strategy that aligns with business priorities, product roadmaps, and go-to-market initiatives.

• Position the company as a category leader across key analyst channels and reports.

• Build and maintain strong relationships with influential analysts at firms such as Gartner, IDC, SBD Automotive, Wards Intelligence, and others.

• Serve as the primary liaison between internal stakeholders and external analysts.

What we think, you’ll need to be successful

• 7–10+ years of PR, communications and AR experience in B2B tech, ideally in high-growth or enterprise SaaS, cloud, cybersecurity, AI, etc.

• Proven success developing and leading strategic PR campaigns that drive brand awareness, media visibility, and thought leadership in the tech industry.

• Exceptional storytelling and messaging skills, with a sharp ability to simplify complex technical concepts into compelling narratives for non-technical audiences.

• Strong media relationships across tech, business, and trade publications — and a track record of securing coverage in top-tier outlets.

• Experience as a strategic partner to executives, including prepping for media interviews, events, and public speaking opportunities.

• Leadership and team-building abilities, whether working with internal teams or managing agency partners, with a collaborative and solution-oriented approach.

• Comfort with data and measurement, using insights to evaluate campaign performance, iterate messaging, and demonstrate PR impact.

• A proactive mindset — you spot opportunities before they arise, pitch new ideas confidently, and move quickly to execute.

• Strong project management skills, with the ability to juggle multiple initiatives, deadlines, and stakeholders with ease.

Expected salary

Location

Dublin

Job date

Wed, 30 Apr 2025 22:44:55 GMT

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