Senior Marketing Business Partner

Job title:

Senior Marketing Business Partner

Company

Supermetrics

Job description

Are you interested in expanding marketing effectiveness on a large scale? Here is your opportunity to shape a full-funnel performance strategy and act as the vital link among Marketing, Sales, and RevOps.We’re looking for a Senior Marketing Business Partner to join our Revenue Operations team in Helsinki or Dublin.In this role, you will… * Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights

• Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue

Yur day-to-day work and responsibilities include…Full-Funnel Measurement & Optimization * Build and maintain visibility into the marketing funnel, from visitor to MQL, SQL, and pipeline

• Identify conversion bottlenecks and propose optimizations across campaigns, pages, CTAs, and lifecycle stages

Analysis & Business Reviews * Conduct analysis of marketing performance using web analytics, campaign data, funnel progression, and conversion trends

• Own the cadence of Marketing Business Reviews (MBRs, QBRs), delivering insights and recommendations to leadership

Database & Communication Governance * Oversee database management and ensure campaign readiness through clean, structured contact data

• Manage and align communication cadences across Marketing, Sales, and Customer for Life (C4L)

Scoring Models & Automation * Develop and refine lead and account scoring models using firmographic, behavioral, and intent signals

• Ensure scoring models align with sales-readiness and campaign strategy

System Integration & Attribution * Manage HubSpot-Salesforce integration and ensure smooth lead handoffs and campaign attribution

• Define and maintain attribution logic, dashboards, and reporting that clarify what’s driving pipeline

Marketing Infrastructure & Data Governance * Ensure consistency in campaign tagging, UTM governance, and reporting across platforms

• Partner with Marketing Ops and RevTech to automate processes and scale performance analytics

This position is for you if you have… * 3-6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment

• Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis
• Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms
• A deep understanding of demand generation, funnel strategy, and lifecycle marketing
• Experience with lead scoring, attribution frameworks, and campaign automation
• Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices

Benefits we offer… * A comprehensive salary package that includes equity options

• Great work equipment, and home office allowance for those working in our fully remote locations
• Health care benefits and leisure time insurance
• An annual 1000 euros of personal learning budget
• Sports and well-being allowance

Benefits may vary depending on location.Hear why our team likes it here at .#LI-Remote / #LI-Hybrid #LI-FullTime #LI-MiddleToSeniorLevelSupermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.If you require any reasonable accommodations during the application or interview process, please do not hesitate to let us know. You can reach us at talentacquisition@supermetrics.com All requests for accommodation will be kept confidential.

Expected salary

Location

Helsinki

Job date

Wed, 09 Jul 2025 23:05:02 GMT

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