Senior MarTech Manager

Titlul postului:

Senior MarTech Manager

Companie

Specsavers

Descrierea postului

Join our team!At Specsavers, we’re dedicated to making eye and hearing care accessible to all. As pioneers and a global leader in innovative technologies, we help people optimise their vision and hearing. We foster your expertise, welcome you into a supportive family, and propel your growth. Grounded in our collaboration, curiosity, courage, and compassion values, we strive to challenge the status quo and invite you to team up with us.Your roleAs a key member of the CRM team, the Senior MarTech Manager will play a vital role in evolving and optimizing our CRM activities through advanced MarTech strategies.This position focuses on enhancing existing customer journeys while implementing new segmented, value-adding journeys to maximize customer retention across all touchpoints. You will in the role support the implementation and optimization of a MarTech solution in Specsavers Northern Europe, defining CRM requirements for data and system integrations. Alongside this implementation, the role also involves identifying gaps and opportunities within customer journeys, using insights to inform data-driven decisions and enhance personalization.At Specsavers, the goal is to engage, retain, and grow our existing customer base through various channels, leveraging data to target customers effectively. The Senior MarTech Manager will plan, manage, and execute multi-channel CRM campaigns, overseeing content development, design, and testing. By utilizing the new MarTech setup, the manager will drive deeper insights into customer behaviour, improving campaign performance and customer satisfaction.Your primary tasks and responsibilities include, but will not be limited to:

• CRM Strategy Development: Enhance the CRM program using customer data to boost loyalty and retention.
• MarTech Implementation: Support the implementation of a MarTech solution to enhance CRM capabilities, ensuring integration and effective data usage, as well as onboarding initial use cases to prove value add.
• Campaign Implementation: Ability to set up and manage multi-channel campaigns with both CDP but also marketing automation platforms as well as experience using real-time data activation features to enhance campaign performance (e.g. Conversion APIs or onsite personalisation).
• Data Collaboration: Define segmentation and data needs in collaboration with digital and data teams, as well as experience with database management, list segmentation, audience profiling and contact targeting.
• Continuous Optimization: Foster a test-and-learn culture for ongoing campaign improvement.
• Creative Briefing: Guide the internal creative agency on effective customer communications.
• Performance Analysis: Monitor analytics to recommend improvements and cost-saving strategies.
• Cross-Functional Coordination: Collaborate with global teams across various departments for cohesive strategy execution.

In the role you’ll report directly to Katrine Rasmussen, Head of CRM, Northern Europe.Occasional travel within the region is to be expected in the role.Your qualificationsWe’re seeking an experienced MarTech professional with a genuine excitement for CRM.To fulfil this role at Specsavers, you should align with the following requirements:

• Passion for CRM: Genuine enthusiasm for CRM and understanding how data and digital channels can enhance customer relationships, leading to increased sales and loyalty.
• MarTech Proficiency: Experience with marketing technology tools and customer data platforms, including implementation and optimization, as well as experience in the use of triggers, sequencing, contact selection, open contextual and multi-variant testing.
• Data Proficiency: Proven ability to work with data management and analysis. Understanding how data flows through the MarTech stack and why each element is chosen is essential.
• Project Management: Proven ability to successfully deliver projects from initiation to desired results.
• Communication Skills: Proficiency in creating clear and compelling briefs for creative teams and stakeholders.
• Languages: Fluent in English and preferably one or more Nordic languages.

More personally and when it comes to approach, we value excellent interpersonal skills as working cross-functional with teams and to build strong relationships is key in a matrix organization. In addition, we would like to see, that you are adaptable and willing to embrace a test-and-learn approach to adapt strategies based on results.Your new teamAs Senior MarTech Manager, you’ll become an integral part of the wide spanning Trading, Marketing and CRM team, collaborating closely with colleagues across the region. We operate both on-site and embraces hybrid work, offering flexibility.Currently, we’re deeply involved in an exciting MarTech project where your expertise will contribute to shaping the future of CRM for Specsavers. Beyond work, we know how to have a good time. The team shares a strong passion for ping-pong and sweets, and we often engage in friendly competitions to keep the energy flowing and create a fun and vibrant atmosphere. Join us in this stimulating environment where work and play go hand in hand.As our new Senior MarTech Manager you’ll work at our Copenhagen support office in Nordhavn, that features many collaborative spaces and a stunning rooftop terrace with breathtaking city and harbour views.On top of that, you will:

• Join our global team of friendly, talented, and passionate colleagues. Enjoy a competitive salary package with perks such as pensions, (health insurance), free eye care vouchers, and more.
• Grow in your role with free access to online learning, monthly one-on-one discussions with your manager, personalised development plans, and increased responsibility.
• We offer a fun work environment with great coffee, laughter, table tennis tournaments, birthday surprises, holiday celebrations, virtual Friday quizzes, and more.

Your developmentYour development matters and within the first 12 months of being the role, you will:

• Be onboarded and learn all about the optical customer journey in Specsavers
• Gain understanding of how we engage and retain our customer
• Support/work on improving our technical CRM setup
• Understand how we can leverage our data even better

Further development:

• We have a strong focus on your personal development plan to make sure that your competencies and skills continue to be best in class.
• You can choose a career path within Specsavers you perceive as your personal journey.
• You can grow professionally in an organisation that recognises your skills and personality.

Curious to learn more? Apply todayTo apply, please send us your CV using the button below. We want to respect your time, so including an application letter is optional. Feel free to apply as soon as possible.Please avoid including any photos or references to your age in your CV. It contributes to a fairer and more unbiased assessment.We review CV’s and call in for interviews continuously and in standard, our recruitment process consists of a screening, 2-rounds of interviews including personality assessment feedback. Any questions on the role or recruitment process, please contact Senior Recruitment Business Partner, Liv Facius on email: liv.facius@specsavers.com.Diversity & Inclusion at SpecsaversSpecsavers will consider all qualified applicants for employment without regard to race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other legally protected factor.In line with our commitment to diversity, equity, and inclusion, we integrate these principles into all aspects of our work, from product development to team building.#LI-LF1Om Louis NielsenLouis Nielsen startede med en enkelt butik i Aalborg tilbage i 1978. I 1994 blev han udstødt af optikerbranchen, da han nægtede at rette ind efter den overpris forbrugerne blev tvunget til at betale. Louis Nielsen mente, at alle borgere havde ret til et par briller til en rimelig pris.Louis Nielsen er Danmarks Bedste Arbejdsplads for andet år i trækVi er utroligt stolte af at fortælle, at vi igen er blevet kåret som Danmarks Bedste Arbejdsplads 2024. Førstepladsen siger næsten det hele selv, men vi vil alligevel gøre opmærksom på hvorfor vi vandt: Mere end 93% af vores kolleger mener helt oprigtigt, at Louis Nielsen er et fremragende sted at arbejde.

Salariu așteptat

Locație

København – Aalborg, Nordjylland

Data jobului

Sat, 08 Feb 2025 00:26:12 GMT

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