SEO Director

Job title:

SEO Director

Company

Mediabrands

Job description

Are you a Data-Driven SEO Leader? We’re looking for a collaborative leader to lead our team of SEO, UX, and Content Experts.ABOUT USKINESSO is a leading global performance marketing agency. From our Copenhagen office we help local, regional and global brands to grow and thrive. We operate on an international scale with offices in 48 countries, and our Copenhagen team offers strategic support across IPG Mediabrands Nordics clients and beyond.KINESSO supports the Interpublic Group Companies (IPG) media agencies UM and Initiative, as well as servicing our own direct clients.At KINESSO we offer integrated solutions covering digital consultancy, Paid Social, Paid Search, Open Web marketing, SEO, UX/CRO, Content, DTA (Data, Tech and Analytics), and E-Commerce solutions.KINESSO supportsWe are one of the world’s most passionate and ambitious digital marketing agencies – earning the right to create and deliver digital marketing strategies for exceptional brands such as Johnson and Johnson, Pernod Ricard, and many others.ABOUT THE ROLEThe SEO Director will be leading strategy, planning and performance oversight across existing client work, ensuring performance is at an optimal level, providing strategic and tactical guidance on best practices and delivering on agreed KPIs and collaborating and working seamlessly with cross-functional teams including Strategy, Paid Search, Paid Social, Open Web, CRO/UX, Analytics, as well as client services and creative teams.You will be a line manager for the Experience team (SEO, UX/CRO, and Content) and will be responsible for the daily operations in the SEO team, training and supporting the SEO staff to develop their skillset and successfully manage daily optimization of accounts.

• Manage team’s workload, execution on accounts, monitor performance, and adapting deliveries to perform against targets.

• Monitoring of SEO management across portfolio, ensuring quality levels are as expected, tasks are coordinated, and adjustments are made as required to deliver on client expectations.

• Drive optimization and testing across accounts to ensure all accounts are performing as efficiently as possible and assist in defining elements of SEO projects to set expectations of what is and is not in scope for a given retainer or project.

• Owning SEO 3rd party tool conversations and championing proprietary tools to drive innovation / growth and ensuring best practice recommendations are implemented across client portfolio.

• Leading the development and presentation of SEO audits, forecasting, reporting, performance reviews and training.

• Creating and maintaining good working relationships and offer guidance, support, and direction on SEO projects.

• Taking a proactive role in identifying relevant growth opportunities and support in selling in new projects.

• Assist in new business and up- / cross sell proposals and pitches.

REQUIREMENTS

• An exceptionally strong knowledge and understanding of SEO including strategy implementation for large-scale e-commerce and international websites.

• A broader understanding of how SEO and media channels can power each other’s performance.

• Experience managing a team or several individuals.

• Good project and/or workload management skills.

• The ability to manage multiple tasks and tight deadlines.

• Strong business writing skills and ability to communicate with external partners and clients.

• Strong interpersonal and relationship development skills.

• Proactive behaviour that will help drive the team and agency forward.

• Intermediate to advanced knowledge of Excel and PowerPoint.

THE COPENHAGEN OFFICEWe are a dynamic workplace with approx. 100 enthusiastic colleagues in the heart of Copenhagen.As an employee at KINESSO you will get a flexible workplace, pension, health insurance, massage, and other employee benefits. Among that, we have a delicious breakfast/lunch every day and many other social events during the year.You will have an exciting and challenging daily life in the media industry. You will be part of a professional workplace with an informal tone, where we value cooperation and a positive approach to everyday life. With us, flexibility goes both ways.We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.It is a position where you can live out your ambitions and improve your professional skills at all levels with your colleagues. You will also have access to some of the best tools on the market, as well as colleagues in the office both in the Nordics and globally.NEXT STEPSIf you match the above and would like to become part of our team, please submit your CV. Interviews will be held on an ongoing basis.We look forward to hearing from you!KINESSO & MediabrandsKINESSO is part of Mediabrands which in Denmark consists of the two media agencies Initiative and UM, the advertising agency Marvelous, the performance agency KINESSO, and the investment and analysis unit Magna.

Expected salary

Location

København

Job date

Wed, 20 Nov 2024 05:50:20 GMT

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